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Camping tourism drives consumption in Yiwu

chinadaily.com.cn| Updated :2022-09-26

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Various kinds of outdoor equipment are popular among consumers. [Photo/zgyww.cn]

With people's growing demand for quality outdoor activities, camping, a unique way to get close to nature, has gradually become popular in China.

Outdoor sports equipment was in the spotlight at the Yiwu International Trade Market in recent days thanks to the gradual recovering of the outdoor sports industry after COVID-19.

Zhu Yue, a shopkeeper of outdoor products, said that with the approaching weeklong National Day holiday, sales of outdoor equipment, such as tents, sleeping bags, water bottles, gas grills and coffee pots, have grown by about five times compared to the same period last year.

According to Zhu, many people are willing to buy the latest outdoor products with multiple functions, such as a high-capacity tent for a family that can be used as a sunshade and a theater with a projector inside.

Many merchants who used to eye only foreign trade have turned to the domestic market. They now design and produce products more according to the preferences of domestic users, as camping is expected to be a growth point driving up domestic consumption.