The Shanghai Gift Fair, part of the 2020 exhibition tour of China Yiwu International Commodities Fair (Yiwu Fair), will be held at the Shanghai New International Expo Center from July 23 to 25.

Seven districts are prepared to receive companies from Yiwu and a total of 90 companies are participating in the event.

Zou Ying, chairman of Yiwu Baishite Packaging Co (Baishite), has been busy the past two days preparing her goods for the exhibition in Shanghai.

Zou Ying showcases one of the products on display. [Photo/zgyww.cn]

The COVID-19 pandemic has resulted in a loss in sales for many companies like hers, leading her to change her business model. Attending the exhibition is the easiest way for her to increase domestic sales.

Chen Haifeng, chairman of Zhejiang Bangdao Brand Management Co, is in a similar situation. He has been preparing to show 1,000 of his high-quality products at the exhibition for the past two months.

Yiwu Fair's logo [Photo/zgyww.cn]

Due to the epidemic, Yiwu has launched a number of policies in an effort to revive the market. Yiwu China Commodity City Exhibition Co signed a strategic cooperation agreement with Reed Exhibition (Shenzhen) Co in April, and the Shanghai Gift Exhibition is the first cooperation project between the two parties.

According to the exhibition director, the exhibition has been providing marketing services and coordinating procurements and sales this year. It is expected to help Yiwu enterprises expand throughout the domestic market and enhance their confidence and visibility.