Yiwu is located in the middle of Zhejiang province and is known as the world's "Commodity Capital". After 40 years of reform and opening-up, the older generation of merchants starting from "Chicken feather for sugar" barter have started businesses all over the world; and the new generation of Yiwu people are also opening up new online and physical store business models. More and more foreign businessmen are choosing to settle down. They have helped the city renew its vitality through the blend of cultures.